In October 2017, Hugo founded iDS Buy Buy Buy boutique store, featuring more than 50 famous niche brands from the world's Best including Chantecaille, ByTerry, Leonor Greyl, Erno Laszlo, Accq Kappa Natura Bisse, Stella McCartney etc. The iDS Buy Buy Buy store soon attracted millions of customers and the monthly revenues of the store have steadily grown to 5 million US dollars.  More and more overseas niche brands have chosen Hugo as their consultant for China market, and iDS Buy Buy Buy as their exclusive strategic partner in China. Since then it has always been the mostly trusted high-end e-commerce store by Fashion & Beauty insiders, movie stars, bloggers, fashion celebrities and the iDS BUY BUY BUY has been regarded as the “Net-A-Porter” in China.